I had the idea of tracking down the Dilbert strip where Dogbert is about to offer Wally the “brand awareness” experience, but I’ve not read Dilbert in years, mainly because of the relentless cynicism. I know that the working environment that gave birth to Dilbert can’t help but breed cynics, but that’s part of the reason I got the hell out of Sydney.
Last post, I wrote about how every aspiring author, whether they decide to self-publish or not, needs to engage his or her prospective audience before said author queries an agent or publisher regarding his or her book.
This, according to the writing blogs I’m subscribed to, is where branding comes in. As I understand it, when my book appears with my name on it, my readers will asssociate my name with the kind of entertainment my book provides and will expect that any future books with my name on them will entertain in a similar way. That’s my brand.